10 Famous Brands From Singapore [2024]

Singapore Brands

Singapore is a country known for its diverse culture and delicious food.

But it’s also home to some famous brands that are known all over the world.

In this blog post, we will discuss 10 of the most well-known brands from Singapore.

These brands have achieved success through hard work and determination, and they continue to thrive today.

We hope you enjoy learning about these amazing companies!

1) Tiger Balm

Key features:	With its name spreading far and wide, the ointment we’re all familiar with has evolved into a range of formulations – medicated plasters, back pain patches, sprays, and even mosquito repellents.
Price:	N/A
Where to buy:	Watsons SG

With its name spreading far and wide, the ointment we’re all familiar with has evolved into a range of formulations – medicated plasters, back pain patches, sprays, and even mosquito repellents.

If you’re not a huge fan of the herbal scent, the Tiger Balm Soft is a lavender-scented alternative. These folks know how to cure the pains of the modern man!

Key Differentiators

• With its name spreading far and wide, the ointment we’re all familiar with has evolved into a range of formulations – medicated plasters, back pain patches, sprays, and even mosquito repellents.

Client Testimonial

Great finds whenever I visit!

Raims Ong

2) Prima Group

Key features:	Prima has come a long way, and in 1998, they brought us one of the best modern-day creations.
Price:	N/A
Where to buy:	https://www.prima.com.sg/

Back in the sixties, our parents knew Prima as the first flour mill in Southeast Asia, along with its revolving restaurant that still stands at Harbourfront today.

Today, we associate the brand with its old-school waffles. Warm, fluffy goodness that never costs more than $2. Yum! 

Prima has come a long way, and in 1998, they brought us one of the best modern-day creations.

Prima Taste: allowing the overseas Singaporean student who can’t cook for nuts to retort to her mum, “I can cook Chicken Rice, okay?!” since 2003.

Key Differentiators

• Prima has come a long way, and in 1998, they brought us one of the best modern-day creations.

Client Testimonial

Nice

Shorif

3) OSIM

Key features:	It’s hard to fathom a version of OSIM that sells knives and clothes drying rods, but that’s exactly how they started.
Price:	N/A
Where to buy:	OSIM

When I was young, the thing I looked forward to most whenever I visited my grandparents’ house was sitting on the OSIM massage chair. 

It’s hard to fathom a version of OSIM that sells knives and clothes drying rods, but that’s exactly how they started.

Soon the focus shifted from household products to lifestyle appliances, and thus kick-started their journey of innovation.

Key Differentiators

• It’s hard to fathom a version of OSIM that sells knives and clothes drying rods, but that’s exactly how they started.

4) Banyan Tree

Key features:	Some years and 7000 trees later, the resort is now an idyllic retreat for travelers, and as they would claim, a “sanctuary for all senses”.
Price:	N/A
Where to buy:	Banyan Tree

If there’s one Singaporean brand that knows how to kick back, it’s the Banyan Tree group. 

Before the first Banyan Tree started in Phuket, its founders went to great lengths to salvage a heavily polluted expanse of coastal land.

Some years and 7000 trees later, the resort is now an idyllic retreat for travelers, and as they would claim, a “sanctuary for all senses”. 

Banyan Tree later ventured into different hospitality concepts, one of which being Cassia – a hybrid between hotel and apartment perfect for independent and long-term travelers.

Today, the group not only boasts resorts and hotels around the world, but also spas, retail galleries, and golf courses.

Key Differentiators

• Some years and 7000 trees later, the resort is now an idyllic retreat for travelers, and as they would claim, a “sanctuary for all senses”. 

5) Singapore Airlines

Key features:	Singapore Airlines has grown since its days as a part of Malaysia-Singapore airlines.
Price:	N/A
Where to buy:	https://www.singaporeair.com/

The iconic “Singapore Girl” in her Kebaya must be foreign to none – what’s not to like about their values of Asian hospitality, especially when they come around offering you chocolate bars and the quintessential Singapore Sling on your flights to exotic destinations?

Singapore Airlines has grown since its days as a part of Malaysia-Singapore airlines.

From simply serving water from thermos flasks, they’ve set milestone after milestone – like being the first to fly the Airbus A380 in 2007. Also, they were the first to launch all-Business Class flights in 2008.

Key Differentiators

• Singapore Airlines has grown since its days as a part of Malaysia-Singapore airlines.

Client Testimonial

It has some of the best flight promos, my family loves it!

Dareng Leem

6) DBS

Key features:	Apart from its 280 branches, its banking services are readily available in almost every other pocket too – through mBanking on smartphones.
Price:	N/A
Where to buy:	https://www.dbs.com.sg/index/default.page

DBS/POSB is the largest bank in the Lion City, and one of the largest in Asia.

Apart from its 280 branches, its banking services are readily available in almost every other pocket too – through mBanking on smartphones.

Your favorite bank branch could just be, well, ‘invisible’.

Remember the time when you had to manually update your passbook at the teller machine with a disgruntled aunty in the long queue behind you?

Today, you can perform transactions from the comfort of your couch in your PJs through iBanking. 

Key Differentiators

• Apart from its 280 branches, its banking services are readily available in almost every other pocket too – through mBanking on smartphones.

7) TWG

Key features:	It comes as a surprise to many that the international luxury tea brand has its roots in Singapore.
Price:	N/A
Where to buy:	TWG

If anyone says, “Have some of this tea, it’s the best,” they’re lying unless it’s from TWG. As a staunch tea enthusiast, TWG has always been one of my go-to tea salons for some quality tea.

It comes as a surprise to many that the international luxury tea brand has its roots in Singapore.

TWG first started as a celebration of Singapore as a trading post for tea alongside other spices, and later grew to boast the largest tea collection in the world. 

Key Differentiators

• It comes as a surprise to many that the international luxury tea brand has its roots in Singapore.

8) Charles and Keith

Key features:	The business was slow and their mother had wanted to wind it up, but with hard work and tenacity, a young Charles Wong managed to turn things around.
Price:	N/A
Where to buy:	https://www.charleskeith.com/sg

Siblings Charles and Keith Wong were just teenagers when they began helping out at their parents’ shoe shop in Ang Mo Kio.

The business was slow and their mother had wanted to wind it up, but with hard work and tenacity, a young Charles Wong managed to turn things around.

In 1996, the first Charles and Keith store opened at Amara Shopping Centre.

Key Differentiators

• The business was slow and their mother had wanted to wind it up, but with hard work and tenacity, a young Charles Wong managed to turn things around.

9) Raoul

Key features:	We bet you didn’t know that the upmarket fashion brand started with only menswear!
Price:	N/A
Where to buy:	https://www.zalora.sg/raoul/

You’d instantly recognize a Singaporean brand if it was named “Tan Ah Kow”, but surprise! So is the very atas-sounding Raoul.

We bet you didn’t know that the upmarket fashion brand started with only menswear!

Back in 2002, people had little confidence in local brands.

But keeping a vision of good quality and value for money in mind, Raoul picked up well enough to venture into a whole new territory. 

Key Differentiators

• We bet you didn’t know that the upmarket fashion brand started with only menswear!

10) Crystal Jade

Key features:	Alas, in the competitive F&B industry in Singapore, brands have to constantly evolve to keep their patrons. And evolve it did.
Price:	N/A
Where to buy:	https://www.crystaljade.com/

Started in 1991, Crystal Jade surely didn’t expect a Hongkonger investor to chance upon its first-ever restaurant at the now-defunct Cairnhill Hotel.

But he did, and a $2 million investment later, they soon became the go-to place for Chinese cuisine and Yum Cha. 

Alas, in the competitive F&B industry in Singapore, brands have to constantly evolve to keep their patrons. And evolve it did. 

Key Differentiators

• Alas, in the competitive F&B industry in Singapore, brands have to constantly evolve to keep their patrons. And evolve it did. 

Client Testimonial

Nice ambiance and good service.

Chris PJ

Singapore Brands

Singapore is a small country with many famous brands.

A lot of these companies have been in business for years, and are still going strong today thanks to the hard work and dedication put into them by their founders.

The next time you’re traveling abroad or looking to buy something, don’t forget about all the great Singaporean products we have here!

Should you be interested in learning more about lifestyle, entertainment, and more, you may read any of the articles below:

• Best Necklaces in Singapore (2024)
• Best Diamond Earrings in Singapore (2024)
• Best Earrings in Singapore (2024)