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Influencer Singapore
It is no secret that Singapore’s best influencers are worth their weight in gold. The country has produced an impressive roster of young stars who have gone on to become fashion icons, entrepreneurs, and much more. So it should come as no surprise that there are so many social media users following these influencers’ every move – often without even realizing what they’re doing! But with the help of this list, you won’t miss a thing. Here are the top influencers in Singapore in no particular order!
But before that, here are some key things to consider when following an influencer in Singapore!
Key Things To Consider When Following An Influencer In Singapore
- Followers and Engagement: How many followers does the influencer have and how engaged are they with their content?
- Content Quality: Is the influencer consistently producing quality content that resonates with their audience?
- Authenticity: Are the influencer’s posts genuine and authentic, or do they appear to be promoting products for money?
- Platforms Used: Which platforms is the influencer active on, as this could affect your reach when working with them.
Now that you know what to look for, here are the Best Influencers in Singapore!
1) Yoyo Cao
| Content | Smart and unique fashion style |
| Social Media Accounts | Facebook, Instagram |
| Website | https://yoyokulala.com/ |
| Number of Followers | 399k followers |
Yoyo Cao, also known as yoyokulala, is a social media influencer in the fashion industry who has been recognized internationally for her unusual and colorful style selections. She is a trendsetter, no matter where she goes and regardless of how daring her outfits are. Her custom costumes have become iconic signatures, and she’s a trendsetter.
Her audience has been in awe of her ability to blend modern trends with what some might call a “borrowed-from-the-boys style.” She focuses on fashion that makes women feel strong and self-assured, yet still feminine and elegant.
2) Daniel Ang
| Content | Featuring best food establishments |
| Social Media Accounts | Facebook, Instagram, Twitter, Youtube, Pinterest |
| Website | https://danielfooddiary.com/ |
| Number of Followers | 241k followers |
Daniel Ang, a professional corporate trainer, and lecturer in Mass Communications and Social Media at several colleges, runs the DanielFoodDiary blog. With his background and expertise, he has been able to provide outstanding food and dining-related content.
He runs a blog about amazing local cuisine, gourmet food, international restaurants, and more in order to help visitors to the island have an exceptional dining experience!
He goes out of his way to personally meet the proprietors of restaurants and share everything he learns with his audience, allowing folks to learn more about the process of creating food as well as each restaurant’s message.
3) Seth Lui
| Content | Advertisement campaigns |
| Social Media Accounts | Twitter, Facebook, Instagram, Youtube |
| Website | https://sethlui.com/ |
| Number of Followers | 116k followers |
Seth Lui is said to be the most-read online food publication on the island, with balanced evaluations and coverage of many types of culinary subject matter, including hawker cuisine to restaurant reviews.
Seth Lui, a Singaporean food critic and journalist, is the founder of Ricepaper. In addition to his editorial team, video maker, and production staff, Seth produces thousands of articles for individuals who want the finest meal experience in Singapore, as well as across the world.
4) Xin Lin Khaw
| Content | Raw travel videos |
| Social Media Accounts | Instagram, Youtube, Facebook |
| Website | http://www.xinlinnn.com/ |
| Number of Followers | 127k followers |
Xin Lin Khaw is a travel blogger and social media content creator who posts her experiences with professional photography. She discusses her opinions on the lodge/hotel accommodations, sightseeing, dining experience, and more on each posted article in her blog!
Xin Lin’s followers have been with her for more than a decade, and it’s because she is meticulous and honest in describing her experience. She even details the do’s and don’ts for every location she visits, as well as food suggestions and hidden gems on the island.
5) Daniel and Gina
| Content | Travel tips |
| Social Media Accounts | Youtube, Instagram, Facebook |
| Website | https://sunriseodyssey.com/ |
| Number of Followers | 5,600 followers |
Travel has always inspired Daniel and Gina to discover the world’s beauty. To share their tales and experiences with family and friends, they created their travel blog. Moreover, their interesting content was also able to persuade many people to live their lives fully and travel to all of the places that they’ve always wanted to see.
They’ve grown into an all-in-one travel resource platform since they’ve launched their blog online. They don’t only share their expertise, but also provide helpful travel advice and suggestions as they continue to develop their site.
6) Soh Pei Shi
| Content | Hairstyling tips |
| Social Media Accounts | Youtube, Instagram |
| Number of Followers | 346k followers |
Soh Pei Shi is a YouTuber and blogger who creates beauty and travel content on YouTube. Her most popular video on her channel is about hairstyling instructions, which has over half a million views!
She has worked with a variety of companies and celebrities. She’s also published many beauty tips that have earned her sponsorship from prominent brands such as Innovative Dermatological Solutions (IDS). She’s collaborated with Cleo Hair, Sunsilk, Olympus, and other well-known enterprises.
7) Vulcan Post
| Content | Relevant content for entrepreneurs and consumers |
| Social Media Accounts | Facebook, Instagram, Youtube |
| Website | https://vulcanpost.com/ |
| Number of Followers | 89,179 followers |
The Vulcan Post is famous for publishing interesting and informative articles written by their talented and enthusiastic staff. They offer product reviews, as well as their own experiences with the items they enjoy and utilize.
The company’s objective is to provide content that will educate customers and help them find the best gadget for themselves, rather than following the trends. Aside from their consumer-focused mentality, they also concentrate on assisting firms in developing their technology companies.
8) Lester Chan
| Content | Website development |
| Social Media Accounts | Facebook, Instagram, Twitter, Youtube |
| Website | https://lesterchan.net/ |
| Number of Followers | 1,890 followers |
Lester Chan was able to start his own blog after working as an engineer in several technology firms. He has been recognized as one of the most important tech bloggers in Singapore thanks to his useful and informative content.
He’s reviewed smartphones, cameras, smart door locks, flash drives, and even workstations! He’s also a WordPress plugin developer who gives his expertise on website creation.
9) Xiaxue
| Content | Fashion and beauty |
| Social Media Accounts | Facebook, Instagram, Twitter, Youtube |
| Website | xiaxue.blogspot.com |
| Number of Followers | 602k followers |
Xiaxue is a well-known blogger in Singapore. With over 600,000 followers, she certainly belongs on this list of Singapore’s top influencers. As she began her own family, however, she adapted to documenting her everyday life as a parent. Her material focuses on her birth experience, children’s experiences, and new parenting routines.
10) Preston Sin
| Content | Fitness training tips |
| Social Media Accounts | |
| Number of Followers | 39.7k followers |
Preston Sin is a coach and business owner who teaches people how to balance work and life. He seeks to assist individuals who are struggling with an unhealthy lifestyle as a result of insufficient work-life balance. On his feed, you may see him share motivational quotations about persevering and maintaining a positive attitude no matter how difficult things get. He also feels that having a solid mentality is the first step toward experiencing stability in life.
11) Marina A
| Content | Arts |
| Social Media Accounts | |
| Number of Followers | 2,950 followers |
For colorful, cosmic, human-centered artworks. Marina A is a visual artist who holds a Degree in Visual Communication and a Diploma in Effects & Motion Graphics as well as Design Thinking. Her mystical skills and range of experiences have allowed her to work with A-listers like Vogue, GQ, and Rolling Stone.
12) Lucinda Law
| Content | Nature artworks |
| Social Media Accounts | |
| Website | https://lucindalaw.co/ |
| Number of Followers | 18.8k followers |
Lucinda Law is a botanist who works as the director of Within, a creative studio that produces nature-inspired art programs, exhibitions, and commissioned artworks.
Since she began her design consultancy firm, she has dealt with a wide range of clients, ranging from government institutions to high-end beauty and fashion companies. She’s worked with brands like Sephora and Garnier to create custom collectible items. Her work has appeared on magazine covers, Singaporean landmarks, and even merchandise.
13) MoneySmart
| Content | Financial tips |
| Social Media Accounts | Facebook, Instagram, Youtube |
| Website | https://www.moneysmart.sg/ |
| Number of Followers | 187,265 followers |
MoneySmart began as a mortgage comparison firm and has since expanded its content coverage to include comparisons of loans, insurance, and credit cards.
Thousands of consumers have benefited from their blog’s advice. They’re recognized for their reader-friendly, witty, and informative style, which attracts millions of monthly visitors.
14) Danil Palma
| Content | Travels videos |
| Social Media Accounts | Instagram, Twitter, Youtube |
| Number of Followers | 71.2k followers |
Danil Palma is a frequent blogger who enjoys traveling and recording his incredible experiences.
With his fashion selections, he’s well-known for having a high-end image — and he was even named Male Style Star of the Year for it. He enjoys watching automobile racing. He explains how the cars are maintained throughout a race, seeing them up close.
15) Black Fox Photography
| Content | High-quality automotive photography |
| Social Media Accounts | |
| Number of Followers | 8k followers |
An amateur automobile photographer with almost a hundred thousand Instagram followers runs Black Fox Photography. His feed is filled with different kinds of automobiles, ranging from vintage to current models. All of his photos are high-resolution and genuine, allowing customers to view the actual appearance of the automobile rather than an altered photograph.
16) Shaun Tupaz Anthonio
| Content | Fitness tips |
| Social Media Accounts | |
| Number of Followers | 16.4k followers |
Shaun Tupaz Anthonio is a certified trainer with a remarkable sense of humor.
Everyone knows that exercise can be rather monotonous and exhausting at times. He’s able to provide laughter to his audience while encouraging a sports lifestyle thanks to his amusing and interesting material. If you follow his routines while performing your exercises, you’ll enjoy yourself without even realizing it!
17) Pang Sheng Jun
| Content | Swimming tips |
| Social Media Accounts | Twitter, Youtube |
| Number of Followers | 12.3k followers |
Pang Sheng Jun, a national swimmer, frequently publishes swimming training suggestions on social media as a professional athlete. You may learn more about his personal life on his feed, particularly as a member of the national swimming team. He has an excellent attitude towards competition. He is encouraged by his experiences, which have inspired other athletes to keep pursuing their goals, no matter how difficult they are.
18) Willabelle Ong
| Content | Luxurious fashion photography |
| Social Media Accounts | Facebook, Instagram, Twitter |
| Number of Followers | 203k followers |
Willabelle Ong has established herself as a household name in the fashion business thanks to her creative and high-end photographs of luxury items. Her artistic and opulent photography attracts high-end companies and prominent personalities from around the world.
She has received accolades in global publications such as The New York Times, Harper’s Bazaar, NYLON, Teen Vogue, MTV Style, Cleo, Fashion TV, Billionaire and others. Hollywood actress Vanessa Hudgens has also become a fan of hers.
19) Ivan Kuek
| Content | Architectural photography |
| Social Media Accounts | Instagram, Twitter, Facebook |
| Number of Followers | 40.4k followers |
Ivan Kuek is a Singaporean photographer and digital influencer who has also been recognized as the creator of SGIG, which stands for Singapore Instagram. The SGIG community is an online gathering for Instagram users who enjoy engaging in artistic photo-taking and sharing photographic concepts.
The majority of his photographs depict architectural structures together with a beautiful landscape. And each blog post has a narrative behind it.
20) Leanne Ho
| Content | Skincare and makeup tips |
| Social Media Accounts | |
| Website | http://loveforskincare.com/ |
| Number of Followers | 65.2k followers |
Leanne Ho is a beauty blogger and author who runs the “loveforskincare” site, which focuses on a variety of topics including beauty routines and style selections. In Singapore, she has been recognized as one of the best beauty influencers by Harpers Bazaar.
She’s a seasoned veteran of the local beauty industry, according to the publication. You can discover the most recent cosmetic product introductions and her honest opinions on her experience with them on her blog.
Influencer Singapore
The influencers we’ve listed in this article are a great place to start when you want to learn about Singapore and the people who make it what it is today. Whether your goal is to find out more information on how influencer marketing works, or if you simply need some style advice for your next event, these influencers should be able to provide valuable insights into their lives and businesses. Our hope is that by reading our list of influencers, you may have found someone new who could become a friend in addition to being an inspiration in life!
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