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Korean Fashion Melbourne
Four factors contribute to the expansion of Korean fashion: the variety of the fashion business, youthful designers, the Korean Wave, and modern retail infrastructure. On the basis of quick IT infrastructure and the Korean Culture Wave (Hallyu) symbolized by K-pop, both new high-quality companies created by young designers and fast fashion marketplaces represented by the Dongdaemun fashion town are rapidly expanding. This is why you should be aware of the top Korean fashion Melbourne has to offer.
1. Nudie Glow
| Key Services | Skincare, Makeup, Accessories / Tools, Haircare, Fragrance, Home & Living |
| Website | https://nudieglow.com/ |
| Address | 15 Cochranes Rd, Moorabbin VIC 3189, Australia |
| Phone | +61 448 565 321 |
| hello@nudieglow.com | |
| Operating Hours | 24 Hrs. Daily |
The Australian beauty platform Nudie Glow is presently only available online, although it has a long range of Korean (including Cosrx, Dr. Jart+, innisfree, Missha, Nature Republic, and Skinfood) and international brands. Your search for a one-stop beauty shop ends with Nudie Glow. In an effort to reduce waste, anything you order from this platform will probably come in a plain white box without any plastic, wrappers, ribbons, crinkle paper, or other unnecessary decorations. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Eco-friendly
- Free from animal testing and cruelty
Customer Testimonial:
“I love Nudie Glow and have been a customer since they started. They have a great range of products, competitive prices and my orders always arrive on time. I don’t shop anywhere else for my specific skin care needs. 10/10 recommend!”
Katie Fogleman
2. W Cosmetics
| Key Services | Makeup, Skincare, Bath & Body, Hair, Toiletries, Accessories, Fragrance, Home Appliance |
| Website | https://www.wcosmetics.com.au/ |
| Address | Level 3, Emporium, 287 Lonsdale St, Melbourne VIC 3000, Australia |
| Phone | +61 478 269 274 |
| cs@wcosmetics.com.au | |
| Operating Hours | 10AM – 7PM Daily |
W Cosmetics was created to provide beauty enthusiasts of all ages, sexes, and backgrounds a one-stop store, Beauty Wonderland. W Cosmetics set out to identify the most unique and in-demand beauty products and businesses. W Cosmetics was captivated by the Japanese and Korean beauty trends. W Cosmetics aimed to introduce these distinctive goods to the Australian market so that Australians would fall in love with them. Each year, W Cosmetics established more stores, affecting the Asian cosmetics industry in Australia and introducing new customers to their Beauty Wonderland. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- A focus on Japanese and Korean products
- Inclusive of all ages, sexes, and backgrounds
Customer Testimonial:
“Awesome range of products! Some stuff you see on 小红书 but not in other Asian cosmetic stores. Decent prices too. Heroine make eyeliner is $20 as a benchmark reference “
Eastina Zhang
3. Innisfree
| Key Services | Skincare, Makeup, Body & Hair, Tools, Gifts & Sets |
| Website | https://innisfreeaustralia.com.au/ |
| Address | 1341 Dandenong Rd, Chadstone VIC 3148, Australia |
| Phone | +61 3 9563 4508 |
| orders@bespokebotanics.com | |
| Operating Hours | 9AM – 5:30PM Mondays – Wednesdays | 9AM – 9PM Thursdays – Saturdays | 10AM – 7PM Sundays |
Sustainability is a top priority for innisfree, therefore the company uses skin-loving, natural ingredients from Korea’s Jeju Island, a volcanic sanctuary, to fuel its cutting-edge beauty products. The innovative solutions offered by innisfree treat any skin issue without the use of harsh chemicals or preservatives thanks to the company’s patented extraction processes, which maintain the integrity and effectiveness of these natural components from plant to bottle. Innisfree is committed to a green lifestyle, employing only natural components that reflect Jeju Island’s pristine environment and achieving a balance between nature and beauty. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Eco-friendly
- Uses natural ingredients from Korea’s Jeju Island
Customer Testimonial:
“Attentive staff and clear displays of great products, and the price seems reasonable for the quality. Bought clay mousse and some face masks and have high expectations!”
Sarah Hawthorn
4. Keiko
| Key Services | Clothing, Accessories, Hair Claws, Bags |
| Website | https://keikofashion.com/ |
| Address | Cnr La Trobe St &, Swanston St Melbourne Central Shopping Centre Lower Ground Level Keiko Shop LG62, Melbourne VIC 3000, Australia |
| Phone | +61 424 325 820 |
| keikomelbourne@gmail.com | |
| Operating Hours | 11AM – 7PM Daily |
There are four Keiko stores in Melbourne, making it a terrific spot to shop if you like bright colors and patterns. You may get ready for the coming warmer weather by adding new silhouettes to your wardrobe, such as the oversized long-sleeve shirt with pockets in neon green or the sweetheart neck cardigan dressed in a flowery design, which comes in three great springtime hues. Don’t pass up the shop’s extensive selection of sweaters, which come in a rainbow of colors and designs. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Four stores in Melbourne
- Offers a wide range of brightly-colored clothing
Customer Testimonial:
“Nicole is the only friendly staff in shop, likes her service and clothes that she recommend are nice and fit our style. She’s very patience to accommodate our request as well.”
Kel
5. Unnie 111
| Key Services | Korean Clothing, Cardigans, Vests, Knit Tops, Skirts, Long Trousers |
| Website | https://unnie111.business.site/ |
| Address | Shop 111/200 Bourke St, Melbourne VIC 3000, Australia |
| Phone | +61 426 570 410 |
| Operating Hours | 12PM – 7PM Mondays – Saturdays |
Unnie111 is a pleasant and exquisite store located in the Midcity Centre on Bourke Street. This establishment caters to those who like wearing long pants, skirts, and sweaters. Also, white, black, and brown are prominent in the brand’s aesthetic, so you can expect to see a lot of those colors. Wear the stylish Suzy blouse with your favorite pair of denim shorts now that spring has sprung. If you’re going out for the night in the city, you may also want to try out the Unique Cardigan. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Clothing items are mostly long pants, skirts, and sweaters
- White, black, and brown colors are prominent
Customer Testimonial:
“Absolutely lovely, I always get the best fashion advice here! The service is great, super kind and polite 🙂 I love coming here even just to browse! 10/10 recommend for cute and classy clothes “
Eva Landreth
6. Reina
| Key Services | Archival Designer Pieces, Vintage Finds, Vivienne Westwood, Issey Miyake, Jean Paul Gaultier |
| Website | https://reinamelbourne.com/ |
| Address | The Nicholas Building, Level 1/37 Swanston St, Melbourne VIC 3000, Australia |
| info@reinamelbourne.com | |
| Operating Hours | 12PM – 6PM Wednesdays – Sundays |
In 2019, Reina Melbourne was formed. Focusing on European and Japanese designers, they specialize in vintage designer clothing from the early 1990s to the middle of the 2000s. There are a few exceptions to the store’s mostly French and Italian label selection. Vintage Prada, Miu Miu, McQueen, Dior, Gucci, Céline, Louis Vuitton, Emilio Pucci, and Bottega Veneta are among the lesser-known labels. Reina is big and well-lit, in contrast to many other antique shops that are often cramped and packed with so many objects that they are difficult to view. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Focuses on European and Japanese designers
- Clothing ranges from the early 1990s to the middle of the 2000s
Customer Testimonial:
“Stunningly curated clothing and lovely staff. A must-visit for vintage fashion lovers.”
Cinzia Sammassimo
7. Someday Store
| Key Services | Nordic Fashion, Selection Of Local And International Brands, Veja, St. Agni, Rollas And Kowtow |
| Website | https://somedays.com.au/ |
| Address | 200 Barangaroo Avenue Surry Hills, NSW, Australia 2000 |
| Phone | +61 3 9654 6458 |
| online@somedays.com.au | |
| Operating Hours | 10AM – 6PM Monday – Saturdays | 10AM – 4PM Sundays |
Some stores have established themselves as pioneering retailers of local and worldwide fashion, with more than a passing connection to Nordic culture from their modest beginnings in 2005. Their mission is to provide customers a one-of-a-kind and individualized shopping experience by producing wearables that are not only trendy and of high quality, but also at the forefront of global design and innovation. After more than a decade in operation, their enterprises are well-known in the surrounding neighborhood. On occasion, the objective is to go far beyond the immediate neighborhood. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Pioneering retailer of local and worldwide fashion
- More than a decade of operation
Customer Testimonial:
“I absolutely love this store! The customer service is amazing and the clothes are even better. I always find something new and unique every time I visit. Definitely worth a visit!”
Natalie W.
8. Somebuddy Loves You
| Key Services | Local And International Womenswear Designers, Clothes From Paloma Wool, Kowtow And Permanent Vacation, Accessories From Reliquia And Post Sole Studio |
| Website | https://www.somebuddylovesyou.com.au/ |
| Address | 193 Smith St, Fitzroy VIC 3065, Australia |
| Phone | +61 3 9415 7066 |
| shop@somebuddylovesyou.com.au | |
| Operating Hours | 10AM – 6PM Monday – Saturdays | 11AM – 5PM Sundays |
Somebuddy Loves You is an independently owned multi-brand women’s boutique that caters to individuals who value quality and unique style. Somebuddy Loves You, started by Lyndsey Spark in 2003, has developed into a destination boutique known for its carefully curated collection of Australian, New Zealand, and international designers. The firm was a pioneer on Smith Street and has seen several adjustments over the last eighteen years. The welcome attitude of Somebuddy Loves You, on the other hand, has never changed; lovely merchandise, pleasant smiles, and outstanding workers. As a consequence, both locals and visitors frequent this company. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Independently owned
- Caters to individuals who value quality and unique style
- Pioneer on Smith Street
Customer Testimonial:
“Best boutique in Melbourne, curation of brands is so on point!”
Zoe Weir
9. Incu
| Key Services | Wide Selection Of Brands, Labels Like Acne Studio, Ganni, Jacquemus, Comme Des Garcons |
| Website | https://www.incu.com/ |
| Address | Shop/12 Albert Coates Ln, Melbourne VIC 3000, Australia |
| Phone | +61 3 9654 4725 |
| customercare@incu.com | |
| Operating Hours | 10AM – 6PM Daily |
As is the case with many great things, the twin brothers, Brian and Vincent Wu, launched Incu in 2002 on the basis of a set of basic but sound principles. The brothers set out to build an innovative, personalized, and one-of-a-kind retail idea that was influenced by their love of travel, international designers, and growing Australian enterprises. The shops are intended to inspire a laid-back atmosphere while displaying a variety of merchandise, making each visit entertaining. Acne Studio, Ganni, Jacquemus, Comme Des Garcons, and many more are available. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Innovative
- Personalized
- One-of-a-kind
Customer Testimonial:
“The staff were really friendly and helpful handling an exchange for us. I had bought a shirt online as a gift that was too small, even though it was on sale they still let us exchange it for something else in-store. Thanks to them we got to leave with something else instead of being stuck with a too-small shirt.”
Samantha Tully
10. Dream Baby
| Key Services | Hub For Creatives, Homewares, Clothes And Accessories From Labels Like Blazed Wax, Tessy King And Underground Sundae |
| Website | https://sukuhome.com/ |
| Address | 128 Gertrude St, Fitzroy VIC 3065, Australia |
| Phone | +61 3 9041 1959 |
| hello@sukuhome.com | |
| Operating Hours | 11AM – 5PM Daily |
Chrissy has transformed SUKU from a tiny online-only bedding product into a full-scale lifestyle company with employees in both Melbourne and Bali. In addition, Chrissy has created a brand-new flagship store on Gertrude Street in Fitzroy called Dream Baby. In contrast to Melbourne’s traditionally subdued color palette, the jazzy SUKU designs, which are presented in a kaleidoscope of bright and cheerful colors, are like a treasure chest brimming with enthusiasm. Chrissy is the only one to blame for this. She is a tough opponent because of her positive outlook, creative sense, smart business sense, and unwavering commitment to her independence. As a result, they are recognized as one of the shops to offer the top Korean fashion Melbourne has to offer.
Key Differentiators:
- Jazzy designs
- Brights and cheerful colors
- Creative sense
- Smart business sense
- Unwavering commitment to independence
Customer Testimonial:
“The customer service is excellent. I ordered a pair of pyjamas online which had actually sold out; instead of rejecting my order, they offered to place an extra order for me from the manufacturer, and went above and beyond to source a pair in my size.”
Maddie Campbell
Korean Fashion Melbourne
The concept of Korean fashion as a distinct aesthetic and cultural fixation has long been contested. However, historical records and contemporary consumer behavior show that this trend has played an important part in the development of self identity and a feeling of uniqueness. Since the Korean pop boom, there have been periods when Australians have embraced and promoted Korean style as different from other (mainly Asian) forms. We hope this helps you identify the best stores selling top Korean fashion Melbourne has to offer.
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