10 Best Fashion Melbourne Has To Offer [2024]

Fashion Melbourne

Melbourne will always be the fashion capital of Australia. From Collins Street’s “Paris end” to the city’s maze of laneways, style is built into the city’s design and psychology. Intelligent is the definition of Melbourne style. Melbourne is a can-do city with its own agenda. Melbourne’s laneways are alive with purposeful design vigor. Fashion will always be an important component of culture. This is why you should be aware of where to find the finest and most current fashion Melbourne has to offer.

1. The New Trend

Key Services	international luxury fashion, best designers, welcoming in-person service
Website	https://thenewtrend.com.au/
Address	1038 High St, Armadale VIC 3143, Australia
Phone	+61 3 9500 9075
E-mail	customercare@thenewtrend.com.au
Operating Hours	9:30AM – 5:30PM Monday – Fridays | 9:30AM – 5PM Saturdays | 11AM – 5PM Sundays

TNT, The New Trend, is a multi-brand shop company in Canada that was launched in 1992. TNT, which now has four locations in Canada, has moved into Australia and opened its first women’s flagship shop on High Street, Armadale. TNT has become the go-to fashion destination with over 25 years of expertise housing the top international designers. TNT Armadale pledges to raise the bar for high-end products and customized service in the area. This flagship store offers a new premium lifestyle experience with a modern appearance, opulent finishes, and a deliberately designed layout. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• TNT is a multi-brand fashion destination that was launched in 1992 and now has four locations in Canada.
• The company has moved into Australia and opened its first women’s flagship shop on High Street, Armadale.
• TNT offers a new premium lifestyle experience with a modern appearance, opulent finishes, and a deliberately designed layout.

Customer Testimonial:

“I love buying off the new trend ! Great customer service and very quick delivery. I recently purchased The Alexander wang body con tank. Its an amazing ribbed fabric. It is firm but still has a great stretch to it which is great because I don’t have to wear anything underneath! It’s a perfect length and is not too cropped!“

Ruby

2. Grace

Key Services	selection of the world’s best fashion brands & lifestyle products, warm & genuine service, Chloé, Golden Goose, Balmain, Stella McCartney, Alexander Wang, Proenza Schouler, Mother Denim, Frame, Rag & Bone, Rika Studios
Website	https://www.gracemelbourne.com.au/
Address	595 Malvern Rd, Toorak VIC 3142, Australia
Phone	+61 3 9827 2133
E-mail	reception1@endodontics.net.au.
Operating Hours	10AM – 5PM Monday – Saturdays | 12AM – 4PM Sundays

You’ll enter a world of style and substance, meet exclusive designers, travel to intriguing locales, and shop exquisite stuff, all from the palm of your hand-slash-lap-slash-desk-slash-beach-chair. Their idea is simple: share their love and enthusiasm for style in all of its forms, their devotion to quality and durability, and the excitement they experience when they find new and interesting items that are unique, helpful, and beautiful. All of this is done with caution, with an eye toward sustainability and the role they must all play in caring for Their planet and one other. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• Grace is a fashion destination that offers a simple way to shop for style in all of its forms.
• The company is devoted to quality and durability, and the excitement of finding new and interesting items that are unique, helpful, and beautiful.
• All of this is done with caution, with an eye toward sustainability and the role they must all play in caring for Their planet and one other.

Customer Testimonial:

“Some seriously exquisite pieces in this boutique, that my wife, nor myself have come close to seeing in other stores in Melbourne. You get what you pay for, and that’s quality, accompanied by exceptionally warm service.”

Julian Kennett

3. The Standard Store

Key Services	Collection of International mens and womenswear
Website	https://thestandardstore.com.au/
Address	159 Gertrude St, Fitzroy VIC 3065, Australia
Phone	+61 3 9417 5150
E-mail	gertrude@thestandardstore.com.au
Operating Hours	11AM – 6PM Monday – Saturdays | 11AM – 5PM Sundays

The Standard Store on Gertrude Street is the first Melbourne location of the iconic Sydney business, focusing on selected, subtle design rather than spectacular fashion. The Melbourne boutique includes essentials like Armor Lux Breton striped T-shirts, wardrobe basics from London label You Must Create (YMC), and laid-back clothing by Saturdays Surf NYC, but there are also plenty of unexpected finds. Orlando and Nicola Reindorf, the store’s founders, acknowledge to being Francophiles with a penchant for European products. Some of these brands, which have gained little exposure in Australia, have a devoted following at The Standard Store. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• The Standard Store is the first Melbourne location of the iconic Sydney business, focusing on selected, subtle design rather than spectacular fashion.
• The store includes essentials like Armor Lux Breton striped T-shirts, wardrobe basics from London label You Must Create (YMC), and laid-back clothing by Saturdays Surf NYC, but there are also plenty of unexpected finds.
• Orlando and Nicola Reindorf, the store’s founders, acknowledge to being Francophiles with a penchant for European products.
• Some of these brands, which have gained little exposure in Australia, have a devoted following at The Standard Store.

Customer Testimonial:

“Another gem on Gertrude. Beautiful range of products, love they have a good selection of Veja but the best part, their staff. Not pushy, just really friendly, well informed and genuine. Top Notch”

Barry P.

4. P.A.M.

Key Services	brand’s own range of forward-thinking streetwear, collaborators like Eckhaus Latta, Pelvis, Garbagetv and more
Website	https://perksandmini.com/
Address	Level 3 / 252 Swanston St, Melbourne 3000
Phone	+61 3 9654 6458
E-mail	info@perksandmini.com
Operating Hours	11AM – 6PM Monday – Saturdays | 12AM – 5PM Sundays

PAM’s umbrella spans music, nightlife, art, and, most importantly, its playful and unusual approach to fashion. It was founded in 2000 in Melbourne, Australia by married couple and partners Misha Hollenbach and Shauna Toohey. Because the team has a background in fine art, fashion, and graphic design, the name was inspired by Hollenbach and Toohey’s graffiti tags, “Perks” and “Mini.” Since its inception, the company has collaborated with some of the world’s most recognizable businesses. With designs that are approachable but polished, the brand has established its own well-known status in the streetwear industry. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• PAM was founded in 2000 in Melbourne, Australia by married couple and partners Misha Hollenbach and Shauna Toohey.
• Because the team has a background in fine art, fashion, and graphic design, the name was inspired by Hollenbach and Toohey’s graffiti tags, “Perks” and “Mini.”
• Since its inception, the company has collaborated with some of the world’s most recognizable businesses.
• With designs that are approachable but polished, the brand has established its own well-known status in the streetwear industry.

Customer Testimonial:

“Fav store in Melb with a nice NRG and friendly staff ;-)”

Janomes Martinez

5. Le Louvre

Key Services	Luxury women’s fashion, pioneer of the Australian fashion industry, Lanvin wedding dresses
Website	https://lelouvre.com.au/
Address	2 Daly St, South Yarra VIC 3141, Australia
Phone	+61 3 9650 1300
E-mail	shop@lelouvre.com.au
Operating Hours	11AM – 6PM Monday – Saturdays | 12AM – 5PM Sundays

The owner and managing director of Le Louvre is a fashion industry pioneer in Australia. Georgina is credited for introducing European luxury ready-to-wear fashion to Australia in the 1960s and 1970s, and she still runs the pioneering and legendary store. As a result, Le Louvre South Yarra has already emerged. The original gilt mirrors and the renowned Le Louvre emblem remain, enhanced by Lucite seats, tables, and lamps from London, silver and white crocodile skin sofas from Paris, and Brazilian Art Deco painted mirrors. An incredible blend of style and ever-changing fashion collected from all around the world. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• The owner and managing director of Le Louvre is a fashion industry pioneer in Australia. Georgina is credited for introducing European luxury ready-to-wear fashion to Australia in the 1960s and 1970s, and she still runs the pioneering and legendary store.
• As a result, Le Louvre South Yarra has already emerged. The original gilt mirrors and the renowned Le Louvre emblem remain, enhanced by Lucite seats, tables, and lamps from London, silver and white crocodile skin sofas from Paris, and Brazilian Art Deco painted mirrors.
• An incredible blend of style and ever-changing fashion collected from all around the world.

Customer Testimonial:

“Hard not to return, the best fashion house in Melbourne and Australia. Incredible customer Service , brands and high style. Highly recommend!”

Charlotte Taylor

6. Dream Baby

Key Services	hub for creatives, homewares, clothes and accessories from labels like Blazed Wax, Tessy King and Underground Sundae
Website	https://sukuhome.com/
Address	128 Gertrude St, Fitzroy VIC 3065, Australia
Phone	+61 3 9041 1959
E-mail	hello@sukuhome.com
Operating Hours	11AM – 5PM Daily

Chrissy has transformed SUKU from a tiny bedding line sold online to a fully fledged lifestyle company with personnel in both Melbourne and Bali, as well as a brand new flagship store, Dream Baby, on Gertrude Street in Fitzroy. In Melbourne’s normally subdued palette, the jazzy SUKU designs in a kaleidoscope of bright, cheerful colors are a glittering jewel box of delight. That’s all Chrissy – her upbeat personality and creative vision, along with commercial acumen and uncompromising independence, make her a force to be reckoned with. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• Chrissy has transformed SUKU from a tiny bedding line sold online to a fully fledged lifestyle company with personnel in both Melbourne and Bali, as well as a brand new flagship store, Dream Baby, on Gertrude Street in Fitzroy.
• In Melbourne’s normally subdued palette, the jazzy SUKU designs in a kaleidoscope of bright, cheerful colors are a glittering jewel box of delight. That’s all Chrissy – her upbeat personality and creative vision, along with commercial acumen and uncompromising independence, make her a force to be reckoned with.

Customer Testimonial:

“Amazing quality and beautiful pieces. Love everything I’ve bought from Suku “

Miranda Millen

7. Incu

Key Services	wide selection of brands, labels like Acne Studio, Ganni, Jacquemus, Comme Des Garcons
Website	https://www.incu.com/
Address	Shop/12 Albert Coates Ln, Melbourne VIC 3000, Australia
Phone	+61 3 9654 4725
E-mail	customercare@incu.com
Operating Hours	10AM – 6PM Daily

Incu, founded in 2002 by twin brothers Brian and Vincent Wu, has developed from a set of simple yet solid ideals, as many great things do. Inspired by their love of travel, foreign designers, and developing Australian businesses, the brothers set out to create a retail concept that was original, personal, and one-of-a-kind. The stores are meant to evoke a relaxed ambiance while showcasing a diverse range of goods, making every visit enjoyable. Acne Studio, Ganni, Jacquemus, Comme Des Garcons, and many more are available. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• The stores are meant to evoke a relaxed ambiance while showcasing a diverse range of goods, making every visit enjoyable.
• Acne Studio, Ganni, Jacquemus, Comme Des Garcons, and many more are available.

Customer Testimonial:

“Super sweet staff. They are patient and understanding. They know what they are talking about and have sick style haha! Great experience, will go in again, both to the womens and mens!”

Lauren King

8. Somebuddy Loves You

Key Services	local and international womenswear designers, clothes from Paloma Wool, Kowtow and Permanent Vacation, accessories from Reliquia and Post Sole Studio
Website	https://www.somebuddylovesyou.com.au/
Address	193 Smith St, Fitzroy VIC 3065, Australia
Phone	+61 3 9415 7066
E-mail	shop@somebuddylovesyou.com.au
Operating Hours	10AM – 6PM Monday – Saturdays | 11AM – 5PM Sundays

Somebuddy Loves You is an independently owned multi-brand women’s store for those who appreciate quality and one-of-a-kind design. Somebuddy Loves You, founded in 2003 by Lyndsey Spark, has evolved into a destination boutique noted for its carefully chosen assortment of Australian, New Zealand, and International Designers. The business was a Smith Street pioneer and has experienced numerous changes over the last 18 years. The welcoming attitude of Somebuddy Loves You, on the other hand, has always stayed the same – beautiful stuff, nice smiles, and excellent employees. As a result, this business is popular with both residents and travelers. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• Somebuddy Loves You is an independently owned multi-brand women’s store for those who appreciate quality and one-of-a-kind design.
• The business was a Smith Street pioneer and has experienced numerous changes over the last 18 years. The welcoming attitude of Somebuddy Loves You, on the other hand, has always stayed the same – beautiful stuff, nice smiles, and excellent employees. As a result, this business is popular with both residents and travelers.

Customer Testimonial:

“Bought my daughters birthday present here. Selena is a regular shopper here. Great staff.”

Jules J.

9. Someday Store

Key Services	Nordic fashion, selection of local and international brands, Veja, St. Agni, Rollas and Kowtow
Website	https://somedays.com.au/
Address	200 Barangaroo Avenue Surry Hills, NSW, Australia 2000
Phone	+61 3 9654 6458
E-mail	online@somedays.com.au
Operating Hours	10AM – 6PM Monday – Saturdays | 10AM – 4PM Sundays

Since its humble beginnings in 2005, Some shops has established itself as a pioneering retailer of local and international fashion, with more than a passing reference to all things Nordic. It is their objective to provide their consumers with a one-of-a-kind and personalized shopping experience by delivering hand-picked wearables that are not only fashionable and of excellent quality, but also at the cutting edge of worldwide design and innovation. Their businesses have become well-known in the local community after more than a decade of existence. Somedays, the goal is to go far beyond the confines of the nearby vicinity. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• Someday’s goal is to provide their consumers with a one-of-a-kind and personalized shopping experience by delivering hand-picked wearables that are not only fashionable and of excellent quality, but also at the cutting edge of worldwide design and innovation.
• After more than a decade of existence, Someday’s businesses have become well-known in the local community.

Customer Testimonial:

“Lovely sales people, had what I wanted in stock (Saltwater sandles). Made me feel comfortable. I phoned up to put a pair aside and they were more than happy to help. thanks again!”

Marla R.

10. Reina

Key Services	archival designer pieces, vintage finds,  Vivienne Westwood, Issey Miyake, Jean Paul Gaultier
Website	https://reinamelbourne.com/
Address	The Nicholas Building, Level 1/37 Swanston St, Melbourne VIC 3000, Australia
E-mail	info@reinamelbourne.com
Operating Hours	12PM – 6PM Wednesdays – Sundays

Reina Melbourne was established in 2019. They specialize on vintage designer apparel from the early 1990s to the mid-2000s, with a focus on European and Japanese designers. Despite the fact that the store mostly carries French and Italian labels, there are certain exceptions. Among the lesser-known brands are vintage Prada, Miu Miu, McQueen, Dior, Gucci, Céline, Louis Vuitton, Emilio Pucci, Bottega Veneta, and others. Unlike other antique stores, which are frequently small and crammed with racks so full of items that you can scarcely see them, Reina is spacious and bright. As a result, they are recognized as one of the top fashion Melbourne has to offer.

Key Differentiators:

• Reina Melbourne specializes on vintage designer apparel from the early 1990s to the mid-2000s, with a focus on European and Japanese designers.
• The store is spacious and bright, which makes it stand out among other antique stores.

Customer Testimonial:

“This store is really well curated and pretty reasonably priced. Highly recommend giving it a look – filling a hole in the high end second hand market in Melbourne (side note: shop fit out is beautiful!!)”

Georgie Mckendrick

Fashion Melbourne

Overall, the notion of Australian fashion as a unique style and cultural obsession has long been debated. However, historical records and current consumer behavior demonstrate that fashion has played a significant role in the construction of national identity and a sense of self. Since European colonization, there have been times when Australians embraced and pushed Australian style as distinct and not just derivative of other (mostly European and American) styles. We hope this helps you find the finest shops offering the top Fashion Melbourne has to offer.

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